Have you ever had a dream about the Internet?

Experiences of youngsters and

their subconscious minds (in adaptation to the digital world).

by Roberto González Clapés

Emperador (2010)

Note: Translated script is found below.

Director, co-writer, editor

This is a commercial made for an advertising contest in Mexico for Emperador cookies, a brand of Gamesa. These cookies are filled with an Emperor's power, and when you enjoy them you can call your roman guards to aid you in annoying situations, that's their ad campaign.

In this case, there's a fly in a customer's soup and the waiter doesn't want to change it. The customer loses his temper and patience and calls the guards for help.

Waiter: Here's you soup, sir.
Man: Waiter, can I please get a spoon.
Waiter: Sure
[reaches for the woman's spoon, both make faces]
[man is about to eat his soup]
Man: Hey man, there's a fly in my soup!
Waiter: It's just protein.
Man: No, no, you are gonna change it for me please.
[waiter gets rid of fly with his bare fingers.
Man: [as a demanding Emperor] GUARDS!!!
Guards: At your service Emperor
Man: To the dungeon [pointing at waiter].
Waiter: No, not to the dungeon!!

Deloitte (2008)

The summer I worked at Deloitte Mexico, I was in charge of the brand promise project for Mexico. The tag line was "One step ahead". I created a marketing project and an ad campaign accompanied by an internal survey. I was asked to come up with the creative concepts, proposing copy and design for possible advertising. The blue phrases represent needs or goals and the green phrases are complementary solutions or suggestions. Three categories of emphasis were created (translations below images). These are some examples.

1. Sports and positive attitudes. 

Overcome your goals with effort / An inch makes a different. Deloitte. one step ahead, always

Toshiba (2009)

I wrote the copy and designed these two ads for a school project. I had to find a way to reposition portable DVD players in the market. I decided to use two approaches: for the family and for businessmen. I also included a partnership with Netflix as a promotional tool.

The importance of being able to capture a sneeze

and the possible future reflections of doing so

a photoessay by Roberto Gonzalez 

Space Fantasies (2007)

This is a school project that tries to represent the infinite space that inhabits the limited space in our skull; curiosities, universal feelings and thoughts are seen through a stellar scope. It is organized in a story-telling fashion being 'army of minds' the main piece.

"Black Holes"

Wings on her Torso (2010)

Director, writer, editor, actor

Background: This is my second short film. It was filmed in Massachusetts and features great music by friend and member of The Plastics Revolution, Juls Gudiño.

Sinopsis: An extremely depressed writer who is in need for inspiration is visited by someone who will spark his imagination.

Time of Lights (2008)

A kiss, a stare,

the hands go off,
the wind stops
and the waves sleep

-absolute mute-

And the lights embrace time
Time of lights…

A kiss, a stare,
nothing is left, and
then we’re dead with wrinkles on our skin.
_____
Tiempo de Luces

Un beso, una mirada,
las agujas se apagan,
el aire se detiene
y las olas se duermen

-un mutismo absoluto-

Y las luces acogen el tiempo
Tiempo de luces…

Un beso, una mirada,
ya no queda nada, y
de pronto estamos muertos
con arrugas en la piel

Moi Aussi, Geraldine! (2009)

Director, writer, editor, music

Background: This is my first short film. It was shot with a Canon Vixia HFS100 in Mexico City and Valle de Bravo, Mexico, during a summer weekend, and edited with the limitations of Pixela software. It is a surrealistic and experimental piece that started with a dream.

Sinopsis: An unstable young man takes on a surrealist and intimate journey (paved by the darkness of his subconscious) towards maturity and self-knowledge, seeking inner peace and finding more than he expected.