Emperador (2010)

Note: Translated script is found below.

Director, co-writer, editor

This is a commercial made for an advertising contest in Mexico for Emperador cookies, a brand of Gamesa. These cookies are filled with an Emperor's power, and when you enjoy them you can call your roman guards to aid you in annoying situations, that's their ad campaign.

In this case, there's a fly in a customer's soup and the waiter doesn't want to change it. The customer loses his temper and patience and calls the guards for help.

Waiter: Here's you soup, sir.
Man: Waiter, can I please get a spoon.
Waiter: Sure
[reaches for the woman's spoon, both make faces]
[man is about to eat his soup]
Man: Hey man, there's a fly in my soup!
Waiter: It's just protein.
Man: No, no, you are gonna change it for me please.
[waiter gets rid of fly with his bare fingers.
Man: [as a demanding Emperor] GUARDS!!!
Guards: At your service Emperor
Man: To the dungeon [pointing at waiter].
Waiter: No, not to the dungeon!!

Deloitte (2008)

The summer I worked at Deloitte Mexico, I was in charge of the brand promise project for Mexico. The tag line was "One step ahead". I created a marketing project and an ad campaign accompanied by an internal survey. I was asked to come up with the creative concepts, proposing copy and design for possible advertising. The blue phrases represent needs or goals and the green phrases are complementary solutions or suggestions. Three categories of emphasis were created (translations below images). These are some examples.

1. Sports and positive attitudes. 

Overcome your goals with effort / An inch makes a different. Deloitte. one step ahead, always

Toshiba (2009)

I wrote the copy and designed these two ads for a school project. I had to find a way to reposition portable DVD players in the market. I decided to use two approaches: for the family and for businessmen. I also included a partnership with Netflix as a promotional tool.